drag here
It’s what’s that counts

A movement for people who still believe in love and traditional values

Ten blind dates.
Then you meet.

Get to know them
from the inside

Est. 2026 Scroll

The movement

We’re a movement for people who still believe in love and traditional values.

Hookup culture taught us to judge in a second and leave in a swipe.

Too many relationships start on appearances, and end without a foundation.

We want to bring intention back to dating: time, honesty and shared values. And to help more relationships and marriages last.

It’s what’s that counts.

How it works

Matched by AI.
Not by looks.

Our AI introduces you to people who share what matters: your values, your intentions, how you see the future, and when you’re actually free to talk. It isn’t random. But you won’t see each other. You connect on chemistry, not appearance.

Step one

Record your why.

Start with a short video about why you joined the experiment. At first, nobody sees it. People who come across your profile only hear it: your voice, your story, what you’re hoping to build. It’s your introduction: who you are and what you intend, not what you look like.

Your face stays inside. Your voice goes out.

Step two

Swipe through whys.

No photos. No bios. Just a first name and a voice. Listen to why someone is here, then pass or say you’d like to hear more. When you both do, your first date is ready to schedule.

Try it — drag a card

Step three

Ten rings. Ten blind dates.

Each ring is a one-hour blind date with the same person, by voice only, in the app. After every date you record a short video diary about it. When it’s done, that ring lights up. Your diaries are locked away from both of you, for now.

We ask you not to make contact outside your agreed ring slots. The waiting is part of it.

Date 1 of 10 · 60 minutes

Record your video diary

Step four

Then, you meet.

When all ten rings glow, you can both agree to meet in person. We suggest somewhere public, and we give you tools to help you feel safe.

  • Both agreeA meeting is only suggested when you both say yes.
  • Public placesWe suggest busy, public venues for a first meeting.
  • Trusted contactShare your date plan with someone you trust.
  • GPS check-inOptional check-ins when you arrive and when you leave. Miss one, and your trusted contact is alerted with the plan you chose to share.
  • Private locationYour location is never shown to your date, and is deleted after the date.
  • One-tap exitLeave and reach support at any moment.

INSEID is not an emergency service. If you are in danger, call 911.

Step five

Unlock your diaries together.

On your third date in person, your video diaries unlock. Sit down together and watch what you each said after every date: what you noticed, what you hoped, what surprised you. See the journey you both went through to know each other, and remember why you started.

Yu-Na’s diaries · 10

Yusuf’s diaries · 10

Locked until your third date in personUnlocked on your third date in person

Step six

Start your story.

After your first date in person, you can begin a story together: one shared profile where you keep your moments. Your first moment is your first date. We encourage couples to make their story public, so others can root for them. On INSEID, people don’t follow you. They root for you.

Yu-Na & Yusuf

An example story

Yu-Na
Yusuf
    Step seven

    Your first baecation.

    When you’re ready, our AI suggests trips from partner hotels and airlines that fit the budget you both set. And if you choose, it becomes a moment in your story.

    Amalfi Coast

    A candlelit terrace table above the sea at sunset on the Amalfi Coast

    Five nights by the sea

    Cliffside hotel · ferry to Capri · a table for two at sunset

    Fits your budget

    Lisbon

    A yellow tram passing café tables on a Lisbon street

    Four nights in the old town

    Boutique stay · tram 28 · a fado evening

    Fits your budget

    Santorini

    A private plunge pool above the Santorini caldera

    Six nights above the caldera

    Cave suite · sailing day · slow mornings

    Fits your budget

    Example suggestions

    Group bookings

    Bigger trips. Shared.

    Swipe through private villas, yachts and jets. When enough couples pledge their share, you all get matched, and the INSEID concierge books it for you. Better trips, a fraction of the cost, and new friends who are on the same journey as you.

    1. Swipe
    2. Pledge your share
    3. Get matched
    4. Travel together

    Try it — swipe a listing

    Seven-bedroom villa · Mykonos

    9–16 June 2027

    $0 of $26,000 pledged · 0 of 3 couples

      Proof of fundsEvery pledge is a real hold on your card, or a deposit held by our payment partner. Never just a promise. When the trip is fully funded, everyone confirms and it’s booked. If it falls through, every hold is released.

      INSEID

      You’ve got a match!

      Three couples, one villa. Accept your invite to join the group.

      Accept invite

      Mykonos · 9–16 Jun · 3 couples

      Waiting for pledgesYour group opens when the trip is fully funded.

      For the trip, your stories merge, and everyone rooting for you discovers the couples you travelled with.

      Three couples together on a yacht: Yu-Na & Yusuf with Amara & Daniel and Leila & Marcus
      Merged story · 9 Jun 2027Yu-Na & Yusuf · Amara & Daniel · Leila & Marcus
      Their story← Amara & Daniel Their storyLeila & Marcus →

      Where we’re going

      One day, we’ll pay for the wedding.

      When a couple has a whole community rooting for them, we want to give something back. As INSEID grows, we plan to sponsor the weddings of the couples people root for most, and stream them live, so everyone who cheered them on can be there. Proof that love is still alive, and that two people can fall for each other without ever judging a face.

      A bride and groom holding hands at their beach wedding ceremony
      Live 12,480 watching

      Illustration · A sponsored INSEID wedding

      Streamed live for everyone rooting for them

      1. Rooted forCouples share their story and the community roots for them.
      2. SponsoredThe couples people root for most can be invited to a sponsored wedding. Always their choice.
      3. Streamed liveThe ceremony is streamed live, so everyone who believed in them can watch it happen.

      Founding waitlist

      Help build a place where love has time to grow.

      We’re creating INSEID to challenge hookup culture and make room for lasting love. It starts with people ready to show up, listen, and get to know someone beyond their appearance. Our first local community will take part in a voice-first dating experiment, with ten shared dates before choosing to meet.

      You’re on the list. We’ll be in touch when your local cohort opens.

      Joining the waitlist is free and does not start a subscription. Planned membership: $34.95/month, plus applicable tax, when your local cohort opens.

      Khy and Sam, together
      Khy & Sam

      From our founder

      I used to be the problem.

      I was deep in hookup culture. I judged people in seconds, moved on just as fast, and I hurt a lot of people along the way, people who deserved better from me.

      Then I met Sam. She showed me what true love, support and partnership really look like, and that what someone looks like is never what matters. What matters is who they are on the inside.

      Now my life’s mission is to help people all over the world find what I found.

      KhyFounder, INSEID

      Investment opportunity

      Invest in a movement for lasting love.

      INSEID is building a voice-first dating community for people who want something real, and a business that grows with every couple it helps. We’re opening conversations with early investors who share the belief that love deserves time.

      • Membership$34.95 a month per member, plus applicable tax
      • LaunchA founding pilot in one US city
      • Beyond datingBaecations and group bookings, sponsored weddings, and stories people return to for years
      • AmbassadorsFounding ambassadors earn on membership and share in booking commission from the members they introduce
      Where each $34.95 membership goesA member referred by a founding ambassador, paying on the web. From our cost model at 1,000 members.
      $34.95a month
        Where each $34.95 membership goes

        Founding ambassador offer

        You’ve shown the world that love can start without a face.

        We’d love you to help others find it. As a founding ambassador, you earn on every member you bring to INSEID, for as long as they stay, plus a share of our commission on every baecation and group booking they make.

        40%Lifetime commission
        $13.98Per member, every month they stay
        What that could look like
        Members you refer who stayMonthly earnings
        100$1,398
        500$6,990
        1,000$13,980

        Illustrations only, not projections. Commission is paid on membership payments actually collected from members you directly refer, before your taxes, and subject to refunds and holds. Full terms are in the ambassador agreement.

        Own a piece of the movement

        Join the cap table, or earn your way onto it.

        Community round

        Invest alongside the members

        We plan a regulated community round through a licensed crowdfunding platform, so members can own a piece of INSEID with a small cheque.

        Investors

        Back the founding round

        For angels and funds who share the belief that love deserves time. Request the deck and we’ll set up a conversation.

        Earn equity

        Bring people who still believe in love. Earn a share of what you build.

        Founding ambassadors can earn equity from a 5% ambassador pool, on top of their cash commission. A member counts once they’ve stayed paid for three months.

        The ambassador pool is 5% of the company
        5%Ambassador pool
        Equity earned, by members you bring

          Vests as each milestone is reached · capped at 1.2% per ambassador · final terms set with our lawyers

          This page collects interest only. It is not an offer to sell securities. Any investment or equity grant will be made only through properly registered or exempt offerings, with full terms.

          An example story